Demographic Characteristics Differences and Sales Performance among Night Market Traders in Malaysia

Fauzilah Salleh, Noryati Yaakub, Mahani Mohamad, Mazuri Abd. Ghani, Wan Kuntom Wan Sulong


The purpose of this study is to investigate the relationship between the different demographic characteristics and the sales performance among Night Market Traders in Malaysia. The study was conducted in the East Coast region of Peninsular Malaysia on night market traders. A total of 350 night market traders were interviewed. Demographic Characteristics considered were gender, age and education level and business experience. The study concludes that there are no significant differences between sales performance and business traders’ demographic characteristics such as gender, age and education level but business experience do show significant difference.

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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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