Team Learning and Its Impact on Marketing Team Performance: An Empirical Study

Masoodul HASSAN, Ibrahim AKSEL, Muhammad Zafar YAQUB, Zelal ALDEMIR


The paper explains the effects of internal and external team learning behaviors on the performance of marketing teams. The survey was conducted in the context of a multinational Pharmaceutical Corporation marketing its products in Turkey. Data were collected from members of marketing team which included medical sales representatives, specialized medical sales representatives and districts heads of marketing. The results indicate that both the internal team learning and the external team learning behaviors play significant roles in ensuring the success of marketing teams in continuously identifying, anticipating and satisfying the customer requirements profitably through an efficient deployment of the marketing teams’ resources.

Full Text:



Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.