The Role and Capabilities of a Local Master Weight Management Franchisee

Feng-Hsu Liu, Heng-Yih Liu, Ting-Ling Lin, Shih-Kuan Chiu

Abstract


For the expansion of international Weight Management franchisor, the local master franchisee not only exactly provides a platform to combine the organizational knowledge and local market knowledge but also takes more responsibilities of gaining sustainable competitive advantages from its network in new market. Therefore this paper presents a case study exploring transferring, detecting, and exploring capabilities of a local master franchisee to exploit and enhance the international franchisor’s dynamic capabilities in international operations.


Full Text: PDF DOI: 10.5539/ibr.v4n3p271

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This work is licensed under a Creative Commons Attribution 3.0 License.

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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