Century Development and Trend of Marketing

Shan Liu


Since the marketing was established about one century ago, with the advancement of the society and the variance of the
environment, it has gone through dynamic development process with continual changes, enrichments and perfections.
This article will expatiate on the development and trend of marketing from three aspects including marketing concept,
marketing strategy and marketing means.

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DOI: https://doi.org/10.5539/ibr.v1n1p114

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International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

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