Research on the Brand Marketing Strategy of Chinese Clothing Enterprises

Xiu ying Dai, Juan Zhang

Abstract


China is the world's largest clothing manufacturing country, but China has not the international top clothing brands, How to improve the competitiveness of our clothing brands in the market. This paper analyzed the problems in the development of Chinese clothing brand and put forward the brand marketing strategy of clothing enterprises in China.

Full Text: PDF DOI: 10.5539/ass.v6n12p54

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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