Research on the Own Brand Marketing Strategy of Retail Enterprises in China

Juan Zhang


With the Chinese government "WTO" promise coming to true, the retail industry in China have become the highest market-oriented industry. In order to survive, marketing strategy for continuous innovation will be continued, and the development of self- brand is innovation strategies.

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)    Email: 

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