Value Assessment of Enterprise Marketing Channels

Lixia Yan

Abstract


The factors that impose influence on the value assessment of enterprise’s marketing channels are numerous, and complex in relations with each other. Whether the value of enterprise’s marketing channels is good or not can finally be determined by using principal component analysis to eliminate the related effects among the assessment indicators and reduce the workload of selecting indicators, and expert evaluating and assessing the value of enterprise’s marketing channel by relevant indicators.

Full Text: PDF DOI: 10.5539/ass.v6n6p171

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This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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