Use of Structural Equation Modeling to Predict the Intention to Purchase Green and Sustainable Homes in Malaysia

Teck Hong Tan


This paper attempts to measure the intention of homebuyers to purchase green and sustainable homes using an extended theory of planned behavior model (TPB) in Malaysia. The results obtained indicate that attitude towards green housing, perceived behavior control, and perceived self-identity have positive causal effects on behavioral intentions to purchase such homes. However, social referents’ opinion relating to sustainable homes is not significantly related to intent to purchase. The findings also indicate that interdependencies among psychosocial variables are important extensions of TPB to predict behavioral intentions to purchase green and sustainable homes.

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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