An Analysis on the Diversified Extension Strategy for China’s Animation Industry

Wenjie Li

Abstract


Based on the current development of China’s animation industry, this article explores the prospect of the diversified extension strategy for it and its industry chain. In addition, some successful cases in the relevant fields home or abroad are taken into consideration to analyze how to facilitate the further development of China’s animation industry in conformity with the reality.

Full Text: PDF DOI: 10.5539/ass.v5n3p178

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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