Evaluating Factors Influencing Consumer Satisfaction towards Online Shopping in China

Xiaoying Guo, Kwek Choon Ling, Min Liu


With the development of Internet, online shopping is developing rapidly in China as a new way for shopping. Therefore, it is important for this research paper to identify the determinants of consumer satisfaction towards online shopping in China. A total of 350 online shoppers in China had participated in this research. The findings revealed that website design, security, information quality, payment method, e-service quality, product quality, product variety and delivery service are positively related to consumer satisfaction towards online shopping in China.

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DOI: https://doi.org/10.5539/ass.v8n13p40

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