The School of Mandarin Duck and Butterfly’s Creative Push on Early Chinese Publishing Industry

Bin Li

Abstract


The School of Mandarin Duck and Butterfly, as an early Chinese popular literature important school, is a participant of early Chinese publishing industry who promoted early Chinese publishing industry development through creativities on publishing from four aspects such as publishing content creativity, graphic design creativity, marketing creativity and cross-media industry creativity.

Full Text:

PDF


DOI: http://dx.doi.org/10.5539/ass.v8n12p164

Copyright (c)

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)    Email: ass@ccsenet.org 

Copyright © Canadian Center of Science and Education 

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.