The School of Mandarin Duck and Butterfly’s Creative Push on Early Chinese Publishing Industry

Bin Li


The School of Mandarin Duck and Butterfly, as an early Chinese popular literature important school, is a participant of early Chinese publishing industry who promoted early Chinese publishing industry development through creativities on publishing from four aspects such as publishing content creativity, graphic design creativity, marketing creativity and cross-media industry creativity.

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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