Research on Corporate Image Orientation

Hao Lv

Abstract


Corporate image orientation is the base of corporate image planning and the first step to implement CIS (Corporate Identify System) designing. According to different schemes and design aims, strategies adopted by corporate image orientation are different. Generally speaking, we can adopt demand adaptation, reciprocal thinking, dominance prominence, reorientation and improving the occasions to implement corporate image orientation. According to their own developmental characters, situations in the market, situations of market competition, enterprises can flexibly adopt corresponding strategies in different stages of enterprise development to make the corporate image orientation clear and exact and make the corporate image impressive.

Full Text: PDF DOI: 10.5539/ass.v4n5p18

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

Copyright © Canadian Center of Science and Education 

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.