Abstract

China is expected to start from its realities, to absorb the merits in CI of U.S. and Japan, to rely on conception and to convey enterprises’ operation conception as well as culture to those individuals or organizations related to them with its integrated transimission system. As an image project, CI refers to the packaging and improvement of an enterprise’s image. With our increasing knowldege about CI, we can learn more about an enterprise’s conception and regulations of conduct,and accordingly, base the whole designing process on conception. Besides, an enterprise’s performance should be judged according to scientific statistics instead of perceptual feelings.

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