Status of Beijing Olympic Games Brands in Establishment of a Sports Power

Houzhong Jin, Hongquan Li, Guoying Yuan


From the dimensionality of the Beijing Olympic Games national brand, city brand, enterprise brand and national citizen brand, this article expounded the status of Beijing Olympic Games brands in establishment of a sports power. According to the authors, in the process of further pushing forward China from a major sports country to a sports power, we have to provide further development and protection to Beijing Olympic Games brands.

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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